Increasing Revenues Per Salesperson and Revenues Per Customer

Professional Selling Program (PSP)


The PSP is a 2 year, three phase sales performance improvement program. Through a combination of salesperson training, sales manager coaching and sales process improvement, the PSP delivers an enhanced, streamlined sales process, an alignment with your operations group, an aligned proposal and presentation development process, and world-class sales skills to allow your sales team to create and manage demand.

Results: With proper executive leadership support and reasonable market conditions, it is normal to see increased revenue per customer, increased revenue per salesperson, increased overall revenue, and reduced time-to-close for large solution sales.

The Core Elements Of Our Sales Improvement Programs Include:

A tools-based training curriculum On-line program development
Three-phases of skills implementation Executive and management coaching
Process alignment and improvement support Impact team (steering committee) leadership
 
The PSP is a three phase, 2 year transformation initiative that combines:
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1. Tools to improve individual service performance. These tools integrate with your company’s current structures and systems.
2. A world-class skill-building curriculum that rolls out over three phases.
3. Group coaching sessions with sales managers to support employees as they apply new skills.
4. E-versions of the tools, so they can be used on computers or as printouts.
5. Executive coaching sessions to feed back important insights and improvement needs which are discovered during training seminars.
6. The Coach’s Toolkit – a complete coaching tool for sales managers.
7. On-line version of the entire PSP course for easy review and training of new people.
8. Customization, allowing full integration with your existing systems and culture.
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PROGRAM OUTCOMES:
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Revenues per sale, per customer and per salesperson.
Margins by selling at premium prices.
Closes per lead generated.
Win/loss ratio.
Alignment of your internal functions, including the gated sales process, the proposal building process and the presentation planning process.
Sales meeting effectiveness.
Ability to sell solutions that can be delivered – leading to fewer customer complaints and more customer satisfaction.
Synergy between sales and service and between various functions within value streams. 
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PHASE 1 – 6 months
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Offsite to launch program with leadership team. Management buy-in is critical to success of program.
Executive coaching with the director/VP of the Group or P&L. 4 coaching sessions, 90 minutes each, in person or by phone.
Impact Team Meetings: Establishment of steering committee and ongoing deployment of the initiative. Key focus: Installation phase of change.
PSP I FLASH training for upper management. A condensed version of the PSP I course for the executive team.
PSP I training for customer facing employees and managers. Attended by sales reps and sales managers. This 3-day course teaches the eight sales tools that comprise the PSP system.
Manager group coaching by conference call. Five one-hour sessions. One per month. Focus: Permanent integration of PSP I tools & skills with existing structure and systems. 5 sessions for each group.
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PHASE 2 – 4-6 months
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Executive coaching with the director/VP of the Group or P&L.
Impact Team Meetings continue to steer change process. Key focus: Integration phase of change.
PSP II FLASH training for upper management.
PSP II training for salespeople and managers. This 2-day course follows up from the first course and teaches the best known influence, persuasion and time management skills, specifically for sales professionals using the PSP system.
Manager group coaching by conference call. Five one-hour sessions. One per month. Focus: Permanent integration of PSP II tools & skills into existing structure and systems.
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PHASE 3– 4-6 months
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Executive coaching with the director/VP of the Group or P&L.
Impact Team Meetings continue to steer change process. Key focus: Institutionalization phase of change.
PSP III mastery of key skills & tools, and Effective Sales Presentations. A 2-day course dedicated to intensive practice, coaching and mastery of the core PSP tools taught in the previous two courses. Plus, a powerful system that dramatically improves the effectiveness of sales presentations so they achieve their objectives consistently.
Online training/refresher program for PSP I & II. This program is complete with video, audio, quizzes and certification.
Coach’s Toolkits introduced and taught during manager group coaching sessions. Focus: Practice using the Coach’s Toolkit to coach, train and refresh employees’ skills.
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Our approach for sustained results: B=f(PE) - Behavior is a function of the Person and the Environment.

Through this powerful blend of coaching, consulting and training, our team can help you change not only the specific selling behaviors of your people, but the processes and the leadership practices within which they behave. This means long-term, sustained results.